Weekly Spotlight : Chain of Customers | Logistics

 Which example best illustrates a “Chain of Customers” in logistics terms? Answer：✅ A) 

In logistics, the “Chain of Customers” refers to the sequence of parties involved in delivering a product or service — from the original supplier all the way to the final buyer. Each customer in the chain depends on the previous one to deliver value.

Example: Let’s say a company sells laptops online:

1. Component Supplier
   Supplies parts (like processors and screens) to the manufacturer.
   → Customer: The laptop manufacturer.
2. Laptop Manufacturer
   Assembles the laptops.
   → Customer: The online retailer.
3. Online Retailer
   Sells laptops to consumers through a website.
   → Customer: The end user.
4. Courier Company
   Delivers the laptop to the buyer.
   → Customer: The buyer (and the retailer who relies on timely delivery).
5. End Customer (Buyer)
   Receives and uses the laptop.
   → Final customer in the chain.

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【05/2025】| MAY UPDATES: EDURISES MICROLEARNING

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