Weekly Spotlight : Chain of Customers | Logistics

 Which example best illustrates a “Chain of Customers” in logistics terms? Answer:A) 

In logistics, the “Chain of Customers” refers to the sequence of parties involved in delivering a product or service — from the original supplier all the way to the final buyer. Each customer in the chain depends on the previous one to deliver value.

Example: Let’s say a company sells laptops online:

  1. Component Supplier
    Supplies parts (like processors and screens) to the manufacturer.
    Customer: The laptop manufacturer.
  2. Laptop Manufacturer
    Assembles the laptops.
    Customer: The online retailer.
  3. Online Retailer
    Sells laptops to consumers through a website.
    Customer: The end user.
  4. Courier Company
    Delivers the laptop to the buyer.
    Customer: The buyer (and the retailer who relies on timely delivery).
  5. End Customer (Buyer)
    Receives and uses the laptop.
    Final customer in the chain.

If any link in this chain fails — e.g., the courier delays delivery — it affects everyone downstream. So businesses must manage relationships and performance across the entire chain of customers to ensure success.

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【05/2025】| MAY UPDATES: EDURISES MICROLEARNING

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