Weekly Spotlight : ADKAR Model | Change Management

EDURISES / / 跨领域学习平台

 Which example best illustrates the “ADKAR” model in change management terms? Answer：✅ A) 

The ADKAR model is widely used in change management to guide both individuals and organizations through successful transitions.

Let’s say a company is transitioning its sales team from spreadsheets to a new Customer Relationship Management (CRM) system like Salesforce.

A – Awareness of the need for change : Employees understand why the change is necessary. Management explains that the current spreadsheet system leads to missed sales opportunities and poor customer follow-up. They present data showing how a CRM can improve lead tracking and customer retention.

D – Desire to support the change : Employees want to be part of the change. Sales reps see how the CRM can reduce manual work and help them hit their targets more easily. Some even express excitement about having customer data in one place.

K – Knowledge about how to change: Employees know how to implement the change. The company provides hands-on training sessions, video tutorials, and support materials showing how to use the new CRM system effectively.

A – Ability to implement new skills and behaviors: Employees can apply what they’ve learned and use the new system. After training, the team begins using the CRM for daily tasks. Managers offer one-on-one coaching to help with any challenges.

R – Reinforcement to sustain the change:  The change is sustained over time. The company recognizes top users in team meetings, provides performance dashboards, and integrates CRM usage into performance reviews.

The ADKAR model is used as a roadmap to manage the people side of change. It helps change leaders and managers ensure that employees move through each stage of change successfully — from awareness to reinforcement.

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【06/2025】| JUNE UPDATES: EDURISES MICROLEARNING

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