Program List

• Advertising and Public Relations
• Advertising and Promotion in Brand Marketing
• Advertising: Brands and Brand Organisation
• Asia Pacific Multinationals
• Audiences and Mass Communication
• Business English
• Business Administration
• Business Economics
• Business Strategy
• Business Environment & Strategic Management
• Business with International Management
• Business Performance Management
• Buyer Behaviour and Integrated Marketing Communications
• Brand Management
• Chinese Business
• Changing Economies of Asia
• Consumer and Buyer Behaviour
• Clusters, Small Business and International Competition
• Cross Cultural Management
• Culture and Organisations
• Dynamics of Multinational Companies
• Destination Management
• Destination Planning and Resort Management
• Doing Business Globally and Internationally
• English & Communication
• Elements of Business
• Employment Relations in Asia
• Enterprise Development
• Entrepreneurship and Innovation
• Events Management
• Event Marketing & Customer Service
• Event Service Management
• Event Planning and Operations
• Event Sponsorship and Promotions
• Economic I
• E-Commerce
• E-Business Infrastructure and Applications
• Enterprise Systems
• Festivals and Events
• Food & Beverage Operations Management
• Foundation Studies
• General Studies
• Global Logistics
• Global Business
• Global Marketing and Communication
• Global and International Business Contexts
• Global Supply Chain Management
• Global Strategic and Management
• Human Resource Management
• Human Resource Development 
• Human Resource Economics
• Human Resource Perspectives
• Hospitality & Tourism Management
• Introduction to Computer Science
• Introduction to Multimedia and the Internet
• Issues in International Business
• International Business Environment
• International Finance
• International Management
• International Human Resource Management
• International Hospitality Management
• International Travel Management

• Introduction to Computer Science
• Introduction to Multimedia and the Internet
• Issues in International Business
• International Business Environment
• International Management
• International Human Resource Management
• International Hospitality Management
• International Travel Management
• Knowledge and Organisational Learning
• Key issues for Hospitality and Tourism Managers
• Labour Management Relations
• Leading People in Organisations
• Leadership in Organisations
• Logistics & Supply Chain Management
• Marketing Management
• Markets and Customers
• Marketing Principles
• Marketing Communications
• Marketing Research 
• Marketing Communications and Digital Marketing
• Marketing Management and Strategy
• Managing Operations
• Management Practice
• Managing for Sustainable Competitive Advantage
• Management of Organisations
• Managing Diversity in Employment
• Managing Organisational Change
• Management Information System
• Management Skills A & B
• Mass Communication
• Media Studies and Public Relations
• Mass Communication and Advertising
• Media and Globalisation
• Modern Business in Comparative Perspective
• Multinational Enterprise
• Operations Management
• Organisational Theory & Behaviour
• Organisation Development and Human Resources Management
• Organisational Knowledge, Creativity and Innovation
• Perspectives on Operations Management
• Planning and Decision-Making Techniques
• Principles of Banking and Finance
• Principles of Logistics Management
• Personnel Management
• Purchasing Management
• Public Relations in Society
• Project Management
• Retail Operations Management
• Relationship Marketing
• Sales and Retail Management
• Strategic Marketing Management 
• Strategic Management and Leadership
• Sales and Service Management
• Services Marketing
• Small Business and Entrepreneurship
• Supply Chain Management
• Supply Chain Planning and Control
• Strategic Supply Chain Management
• Sustainable Tourism
• The Business of Conferences, Events and Entertainment
• The Competitive Global Context
• Tourism Systems
• Training and Development
• Wealth Management